Joel Sheet Music
Cast Of Glee Advertising Cars?
InfoGrok, a leading media industry suppliers website and platform has reported that a special post Super Bowl advertorial edition of the popular Fox network musical comedy television show Glee has been aired.
The advert featured the entire cast of the hit series singing a tune entitled ‘See the U.S.A. in your Chevrolet’, which is a modernistic re-hash of a jingle by the same name that was popularized by Dinah Shore in the 1950′s.
In the advert the Camaro convertible, Volt and Cruze models were featured in what appeared to be a dream sequence.
Mr Joel Ewanick, the current global CMO of General Motors is quoted as saying, “We saw this as a unique opportunity to cap off an unprecedented day of success for the Chevrolet brand. The ad shown during the Super Bowl event highlighted several Chevrolet products in a neotraditional way. Glee is a new realm for integration with a popular and fashionable show on the biggest tv day of the year.”
The media industry news and report store website goes on to state that Mr Jean Rossi, President of FOX One and EVP of Fox has said, “Conversations with the agency Starcom began upon immediately upon the announcement that Glee would have a post Super Bowl episode, and from that point on, the main focus was on elevating Chevrolet and ‘Glee’s’ long standing partnership to a whole new level.”
The 60 second Chevrolet advert aired during the special Glee episode complete with silver colored Chevys on a white background in a scene reminiscent of the famous 1930′s Hollywood musicals of the day. The talented all singing, all dancing cast of Glee dance around the cars whilst other performers dangle from the ceiling by white sheets.
The special advertisement was produced in conjunction with Glee creator and current Executive Producer Ryan Murphy by Chevrolets media partner, Starcom which additionally handled the media buying and planning aspects of the campaign.
The question senior executives at Chevrolet will be asking over the coming months is simple. Was the campaign effective?
Billy Joel – Nocturne Piano Cover (with sheet music)
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